Aim for videos that are less than 15 seconds. Videos are highly engaging to readers, definitely include as many as possible in your Web Story. Mainly use high-quality videos and images, but add some animation sparkle where it makes sense.Īll images and videos should take up the entire screen with minimal use of letterboxing where it makes sense. Visual treatĪllure readers in with quality visuals that captivate their attention and text they can read easily and quickly. This Web Story from CNN about traveling in Italy makes it easy to see at-a-glance who published the story and how recent it is.
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This fosters trust and, if a user likes your content, loyalty. Include a brand attribution and a publication date on the cover page. Readers need to know who published the Web Story and when. Include the author and publication name and add a publish date if the story is time sensitive. Keep the title clear and clean, ideally under 10 words in less than 40 characters. Let your fans know its your brand by including a favicon and logo.
BEST SOFTWARE FOR CREATING WEB PAGES FULL
Use a high-quality portrait image or video that fits the full screen. Make sure it's appealing! A good cover page has two elements, eye catching imagery and a short memorable title. It's the first thing viewers will see, and, if they don’t open it, the only thing they will see. Your cover page is your Web Story's packaging. If needed for your narrative, go longer than 30. Web Stories need to be well told and easy to consume. Tasteful and filling contentĮach Web Story must be a minimum of 4 pages and ideally less than 30. Each Web Story page should convey a single idea that works cohesively with the others. Once you know what you want to say, break it up. Plan the story introduction, create an arc and build up to a complete narrative.
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Web Stories are snackable, and readers like quick bites in their micro moments. Web Stories are an opportunity for creators and publishers to structure content in a full-screen, visually rich, and engaging mobile-first experience for users.
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Web Stories are built using a subset of the AMP framework. Web Stories are an immersive, tappable and easily shareable storytelling format.
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Guides & Tutorials Best practices for creating a successful Web Story